Where culture, creativity, and communications converge.

A New Frequency for Communicators at Cannes.

We’ve heard the noise. Now it’s time to send a signal.

At Cannes, the spotlight often shines brightest on Brand Advertisers, Creatives, and CEOs. But somewhere between the buzzwords and the boardrooms, one voice is noticeably missing — Communications.

At the world’s most iconic gathering of creatives — Cannes Lions — we’re creating a space just for the communications industry. SIGNAL is a curated experience for brand builders, media leaders, and strategic storytellers redefining what it means to show up in culture.

From earned media to executive visibility, we explore how communications drives reputation, trust, and transformation.

Why Now

90% of executives say communications is critical to C-suite success, yet less than 40% of global Fortune 500 companies have a Communications leader reporting directly to the CEO.

In a world of misinformation and rapid brand fatigue, strategic narrative is now a risk mitigation tool, not just a marketing play.

Brands that communicate transparently are 3X more likely to earn long-term customer loyalty and retention. And with Gen Z and Gen Alpha demanding values-alignment, the communicator's role has become more essential than ever to drive both relevance and responsibility.

Cannes is the world’s biggest stage for creativity.

But creativity without context, without conscience, without communication — is just noise.

This is the signal we’re sending:

It’s time for Communications to be more than reactive. More than a service function. More than a seat at the table —

We are shaping the table itself.

SIGNAL is not a moment. It’s a movement.

For every communicator who’s ever been underestimated, overlooked, or underutilized — This is your call. This is your space.

This is your signal.